Konomiya Hadaka Festival 2027

Service Description

Join the mixed-gender SPICE! team and march to the Konomiya Shinto Shrine to the cheers of the crowd! Every year in mid-February, Owari Okunitama-jinja Shrine in Inazawa, Aichi Prefecture, hosts the famous Naked Man Festival, or Konomiya Hadaka Matsuri. Thousands of men, wearing nothing but a fundoshi and white socks, gather to try to touch the shin-otoko, a man chosen to absorb the community’s misfortunes. This tradition, which dates back more than 1,200 years, is a collective purification ritual where endurance, fervor, and solidarity come together in an electric atmosphere, amid buckets of icy water and the cheers of the crowd. Since 2024, women’s and other genders teams have been allowed to participate under certain conditions. This is one way of adapting the festival to modern society while helping ensure that this centuries-old tradition has a sustainable future. Program 08:30 — Meet at Meitetsu Konomiya Station, in front of the FamilyMart convenience store 09:00 — Receive your traditional jacket and headband as you join the SPICE! team 09:30 — Set off in procession towards the shrine 10:30 — End of the procession and free time 11:30 — Lunch with the team at a local restaurant 13:00 — End of the experience Dress code You must be dressed entirely in white from head to toe. Please note that the procession will involve being doused with buckets of cold water along the way. Waterproof makeup is strongly recommended — or none at all! Only 5 places available! Included Traditional happi coat made for the SPICE! team by a local artisan, which you will take home with you afterwards. Festival registration and participation fees French/English-speaking interpreter Lunch with the team Not included Transportation to the meeting point, drinks and/or snacks.